Everyone living in the 20st century who has a business or has something to promote should have a website. A website proves us with the opportunity to reach a wider audience than what we could have normally reached offline. This is a very big advantage as it could raise your profits and brand over 100%.
Websites operate 24/7. This means that even when you asleep it is still working for you. Your company now can serve other countries that are in different time zones from yours. This is something that usually is not possible offline especially if your company requires you to trade your time for money.
Setting up a website is practically easy and inexpensive now days but first there are certain things you may need You however have the option to choose whether to have a web developer develop your website to your own specifications or use one of the many available online site building platforms to make your own. These site building platforms usually have a drag and drop functionality that enables you to create your own website from scratch in practically no time.
A website also allows you to build a closer relationship with customers that you usually could not do offline. You can integrate social media website such as facebook, twitter, linked, YouTube etc. This is not hard but if you do not want to get your hands into coding, you should ask a professional to create your website and set up your domain and hosting.
Other trends include the integration of blogs. Blogs can be used to get new customers to become more aware of what your business offers and how it could be a useful to them. Blogs are extremely powerful. Google particularly loves blogs as they provide fresh content for their search engine. Always be sure to write unique content that will be of high value to your customers.
A good extra avenue for revenue is to incorporate Google ad sense. These are ads that you give Google permission to show on you website. Google will select Ads most suitable for your website’s content and display them on your website. The advantage of this is that, let’s say that you are offering a service and a person appears on your website but is not interested in your offer, that person may see an Ad for something that interests him or her. Whenever that person clicks on that Ad you receive a fee. You are now earning revenue off this person even though they have not become one of your customers.
Many people may argue that you should not put Ads on your website as it may distract a website visitor from what you have to offer and therefore minimizing sales conversion. You should always be open o try things and see what works for your business. What works for others may not always work for you.
Websites operate 24/7. This means that even when you asleep it is still working for you. Your company now can serve other countries that are in different time zones from yours. This is something that usually is not possible offline especially if your company requires you to trade your time for money.
Setting up a website is practically easy and inexpensive now days but first there are certain things you may need You however have the option to choose whether to have a web developer develop your website to your own specifications or use one of the many available online site building platforms to make your own. These site building platforms usually have a drag and drop functionality that enables you to create your own website from scratch in practically no time.
A website also allows you to build a closer relationship with customers that you usually could not do offline. You can integrate social media website such as facebook, twitter, linked, YouTube etc. This is not hard but if you do not want to get your hands into coding, you should ask a professional to create your website and set up your domain and hosting.
Other trends include the integration of blogs. Blogs can be used to get new customers to become more aware of what your business offers and how it could be a useful to them. Blogs are extremely powerful. Google particularly loves blogs as they provide fresh content for their search engine. Always be sure to write unique content that will be of high value to your customers.
A good extra avenue for revenue is to incorporate Google ad sense. These are ads that you give Google permission to show on you website. Google will select Ads most suitable for your website’s content and display them on your website. The advantage of this is that, let’s say that you are offering a service and a person appears on your website but is not interested in your offer, that person may see an Ad for something that interests him or her. Whenever that person clicks on that Ad you receive a fee. You are now earning revenue off this person even though they have not become one of your customers.
Many people may argue that you should not put Ads on your website as it may distract a website visitor from what you have to offer and therefore minimizing sales conversion. You should always be open o try things and see what works for your business. What works for others may not always work for you.
